What the connector can do

Google Ads

The deepest area, and the reason most people connect. Reads are available on every plan, including the free one. Anything that changes the account is a write, unlocked by a paid plan.

Audits and wasted spend

Run a full PPC audit across account structure, bidding, budgets, ad copy, quality signals, and conversion tracking health. Findings come back ranked, with the money attached: which campaigns, ad groups, keywords, and search terms are spending without producing conversions, where impression share is being lost, and which settings are quietly working against the account. This is the "where is my budget leaking" question, answered with numbers rather than adjectives.

Search terms and negative keywords

Mine the search terms report over any date range, separate the queries that convert from the ones that only cost, and get negative keyword candidates grouped by theme with the spend each would have saved. On a paid plan the assistant can apply the negatives it proposes, at campaign or ad group level, or onto a shared negative list.

Performance reporting

Performance by campaign, ad group, ad, keyword, device, geography, and time, over any range, with period comparisons and the deltas already calculated. Ad copy and asset level reporting shows which headlines and descriptions are actually carrying a responsive search ad. Custom queries are available when you want something the standard reports do not cover.

Recommendations and change history

Read Google's own recommendations for an account with an assessment of which are worth acting on and which are not. Change history answers the question every account eventually raises: what changed, when, and by whom, right before performance moved.

Budget and campaign management

On paid plans the connector can act, not just advise: adjust budgets and bids, pause or enable campaigns and ad groups, edit ad copy and assets, build new campaigns end to end, and manage keywords and negatives. Changes that carry real risk preview first and apply only when you confirm, so nothing surprising happens on a first call. Every write is checked against your plan and quota on our servers, not in the assistant.

Manager accounts

Authorize a Google Ads manager account once and the client accounts under it become reachable, with the right manager context resolved automatically. Reporting can roll up across accounts, and negative keyword lists can be propagated to the children of a manager account.

Google Analytics 4

Reporting on sessions, users, engagement, conversion events, and revenue, sliced by the dimensions you would expect: channel, source and medium, campaign, landing page, device, and geography, over any date range with comparisons. This is where you check whether the traffic your ads are buying actually behaves like traffic worth buying, and whether the conversion events your campaigns optimize toward are firing the way you think. Property and data stream configuration can also be inspected, so a tracking problem can be diagnosed rather than guessed at.

Google Search Console

Search performance by query, page, country, and device, with clicks, impressions, position, and click through rate. Useful next to the paid picture in two directions: queries you rank for organically and are also paying for, and queries you are paying for that organic never reaches. Index coverage and sitemap status are readable too, so a page that is not being seen can be identified before more budget is pushed at it.

Google Tag Manager

Inspection of containers, workspaces, tags, triggers, and variables, so you can confirm that conversion tracking is genuinely installed and firing on the right conditions. When conversions look wrong in Google Ads or GA4, this is where the answer usually is: a tag on the wrong trigger, a duplicated conversion, or a container version that was never published.

YouTube

Channel and video performance: views, watch time, audience retention, traffic sources, and subscriber movement. Read this alongside Google Ads video campaign reporting to separate what paid distribution delivered from what the channel earns on its own.