Atmos
Case Studies

Real clients.
Real numbers.

No inflated projections. No cherry-picked screenshots. These are the actual outcomes from three clients who connected Atmos and let it work.

47%

Average CPA reduction

$2.1M+

Managed spend

200+

Campaigns launched

94%

Client retention rate

Escape RoomAustin, TX
60-day results

Labyrinth Escape Rooms

The problem

Labyrinth was spending $4,200/month on Google Ads and getting walk-in bookings -- but their cost-per-booking had crept from $18 to $41 over 18 months. They had no idea why. Their agency told them "the market is more competitive." The real reason: 63% of their spend was going to keywords with zero commercial intent.

What Atmos did

Within 48 hours of connecting the account, Atmos flagged 340 negative keywords that should have been excluded from day one. It identified "escape room near me" as their single highest-converting keyword -- and found they were bidding 40% less on it than their three nearest competitors. On week two, the human ads manager approved a bid increase on that keyword and paused 12 underperforming ad groups.

  • ►340 negative keywords added in week one
  • ►Bid strategy shifted from manual CPC to Target CPA at $19
  • ►Ad copy tested: 8 variants in 30 days, winning copy identified
  • ►Human manager reviewed and approved all 23 optimization decisions

Results

CPA reduction

47%

from $41 to $21.70 per booking

ROAS improvement

3.1x

from 2.1x to 6.5x in 60 days

Monthly bookings

+68%

same budget, 68% more conversions

"Our agency told us the market was more competitive. Atmos told us we were bidding on garbage keywords. That difference cost us $40,000 before we found Atmos."

Marcus Thorne

Owner, Labyrinth Escape Rooms

Local ServicesDenver, CO
30-day results

First Call Plumbing & HVAC

The problem

First Call had been running Google Ads for three years. They spent $6,800/month and got about 140 leads per month -- but their team closed fewer than 20% of them. The owner assumed it was a sales problem. Atmos found it was an ads problem: most leads were coming from service areas 25 miles outside their profitable service radius, and from search terms they couldn't actually help with.

What Atmos did

Atmos audited every search term from the past 12 months and found $15,200 spent on irrelevant or out-of-area clicks. It restructured campaigns by service type (emergency, maintenance, installation) and tightened geo-targeting to a 12-mile radius. The human ads manager on their account paused the underperforming campaigns on day three rather than waiting for a weekly review cycle.

  • ►$15,200 in wasted spend identified and stopped in month one
  • ►Geo-targeting tightened from 35-mile to 12-mile radius
  • ►Campaign split by intent: emergency, maintenance, installation
  • ►Call tracking connected to booked jobs, not just form fills

Results

Wasted spend recovered

$15k

in month one alone

Lead quality

+84%

close rate went from 19% to 35%

Cost per booked job

-41%

from $148 to $87

"I thought we had a sales problem. Atmos showed me in two days that we had an ads problem. Month one, we cut $15,000 in waste and actually got more booked jobs than before."

Ryan Kowalski

Owner, First Call Plumbing & HVAC

Marketing AgencyChicago, IL
6-month results

Velocity Marketing Group

The problem

Velocity was a 6-person agency managing 14 Google Ads clients. Every Friday was a fire drill: manual reporting, spot-checking campaigns, trying to catch problems before clients called about them on Monday. They were at capacity and couldn't take new clients without hiring -- but hiring felt risky with their current margins.

What Atmos did

Velocity connected all 14 client accounts to Atmos. Within a week, automated monitoring replaced 80% of their Friday routine. Atmos flagged anomalies in real time -- budget spikes, CTR drops, conversion tracking failures -- so the team could intervene before clients noticed. Reports generated automatically every Monday morning. Six months later, Velocity had grown to 23 clients with the same 6-person team.

  • ►14 client accounts connected and monitored within 24 hours
  • ►Automated anomaly detection replacing manual daily checks
  • ►Monday reports generated without human effort
  • ►New client audit process reduced from 3 weeks to 2 days

Results

Clients managed

14 to 23

same 6-person team

Friday reporting time

-80%

from 16 hours to 3 hours

Revenue per employee

+64%

without adding headcount

"We went from 14 to 23 clients without hiring a single person. Our team went from firefighting every Friday to actually doing strategic work. That is what Atmos gave us."

Priya Nair

Founder, Velocity Marketing Group

Every case study above involved human oversight

On Pro and Max plans, our human-trained ads managers review every major decision -- pauses, budget changes, campaign launches. AI finds the opportunity. Humans make the call. That combination is why the results above are real, not theoretical.

Available on Pro and Max plans → See pricing

Want results like these?

Book a 20-minute audit call. We will look at your current account and tell you exactly where the waste is -- no pitch, no obligation.